The Matrix of Influence: Generative AI Digital Nudging Permalink
TREO Talk, Marriott Marquis Queen’s Park, Bangkok, Thailand
This talk explores the use of Generative AI (GAI), combined with Natural Language Processing (NLP) and Machine Learning (ML), to create dynamic, personalized digital nudges that adapt to user behavior in real time. Unlike traditional predefined nudges, GAI-driven nudges offer greater flexibility and responsiveness, enhancing user engagement and decision-making. The research aims to bridge AI personalization with practical applications in Information Systems and explore ethical considerations in AI-driven user experience design.